West Virginia's dental landscape features a mix of national Dental Service Organizations (DSOs), regional specialty groups, and locally-owned multi-practice networks. While national DSO penetration remains limited compared to other states, emerging specialty consolidation and strong local dental groups create unique dynamics for practice management. According to the CDC's oral health research, rural states face significant disparities in dental care access, making West Virginia's market particularly challenging for traditional practice models. For multi-location dental groups operating across West Virginia's diverse regions—from urban centers like Charleston and Morgantown to rural communities—maintaining consistent patient communication and operational efficiency is critical. An AI receptionist platform built specifically for dental practices can help these organizations answer every call, schedule appointments directly into their practice management systems, and reduce administrative burden across all locations.

Key Takeaways

• 13 verified DSO and dental group locations operate across West Virginia, with concentrations in Charleston, Morgantown, and North Central regions
• Limited national DSO presence with Aspen Dental (3 locations), MB2 Dental (2 locations), and Affordable Care (1 location) representing major chains
• Strong local dental group Wilson Martino Dental operates 7 locations across North Central West Virginia, emphasizing community values over corporate structure
• Specialty DSO growth is evident with P3 Partners Oral Surgery and Meridian Dental Specialists expanding their networks
• Rural access challenges persist, with many counties lacking DSO presence, creating opportunities for technology solutions to bridge gaps
• Medicaid acceptance varies significantly, with local groups like Wilson Martino accepting it while national chains like Aspen Dental do not

1. MB2 Dental – Charleston

Address: 1213 Virginia Street E, Charleston, WV 25301
Website: mb2dental.com
DSO Affiliation: MB2 Dental (National network with 800 practices across 45 states)

MB2 Dental entered West Virginia in February 2024, establishing its Charleston location as part of its 40th state expansion. Operating under a doctor-led partnership model, MB2 provides comprehensive dental services while maintaining clinical autonomy for affiliated dentists.

Services Offered

• General dentistry
• Implant placement surgery
• Emergency extractions
• Bone grafting

Notable Features 

As part of a national network with 800 practices, MB2 Dental leverages economies of scale for operational efficiency while emphasizing the doctor partnership approach over traditional corporate ownership.

Arini.ai Multi-Location Opportunity

As MB2 Dental expands its West Virginia footprint with 2 locations, maintaining consistent patient communication becomes increasingly complex. Arini.ai provides centralized call management across both Charleston and Hurricane locations, ensuring every consultation inquiry receives immediate response regardless of which office is called. The platform's direct integration with practice management systems converts after-hours calls into confirmed appointments without additional staffing costs.

2. P3 Partners Oral Surgery (Mountain State Oral & Facial Surgery)

Headquarters: Charleston, WV
Website: p3partners.care
Network Size: 13 locations across the Mid-Atlantic region

P3 Partners represents one of the fastest-growing oral and maxillofacial surgery (OMS) platforms in the Mid-Atlantic region. Backed by private equity firm HealthEdge Investment Partners, P3 Partners operates under the Mountain State Oral & Facial Surgery brand in West Virginia, focusing on serving underserved communities with specialized surgical care.

Specialties

• Oral and maxillofacial surgery
• Dental implants
• Wisdom teeth extraction
• Facial aesthetics and cosmetic procedures

Growth Strategy 

Currently executing an active acquisition campaign through 2025, P3 Partners is strategically expanding its footprint across the Mid-Atlantic region with a particular focus on West Virginia, Kentucky, and Virginia.

Arini.ai Integration for Rapid Growth

P3 Partners' aggressive acquisition strategy creates immediate communication challenges as newly acquired practices integrate. Arini.ai solves this by providing instant deployment of consistent patient communication across all 13 locations during transition periods. For surgical consultations that often come through emergency referrals, the AI receptionist ensures 24/7 availability without requiring each location to staff overnight call coverage, critical for oral surgery practices.

3. Aspen Dental – Clarksburg

Address: 250 Emily Dr, Clarksburg, WV 26301
Phone: (304) 398-3067
Website: aspendental.com
DSO Affiliation: Aspen Dental Management (1,100+ practices in 46 states)

Aspen Dental brings its standardized approach to general dentistry in Clarksburg, offering same-day appointments and a comprehensive service menu. As part of one of the largest DSO networks nationally, this location benefits from centralized marketing, supply chain, and administrative support.

Services Offered

• General dentistry
• Dentures
• Dental implants
• Emergency dental care
• Cosmetic dentistry
• Clear aligners

Insurance Policy 

Accepts most insurance plans but does not accept Medicaid, which limits accessibility for certain patient populations in the region.

4. TLC Dental – Clarksburg

Address: 432 W. Main Street, Clarksburg, WV 26301
Phone: (304) 602-2852
Website: tlcdentists.com
Management: Wilson Martino Dental organization (Wilmar Management Company)

TLC Dental operates as part of the Wilson Martino Dental network, scheduled to open its Clarksburg location in September 2025. This represents an expansion of the locally-owned group's footprint in North Central West Virginia, bringing their community-focused approach to a new community.

Services Offered

• General dentistry
• Family dental care

Location Details 

Conveniently located with parking available in Trader Alley behind the office, emphasizing accessibility for local families.

5. Wilson Martino Dental – Bridgeport (Headquarters)

Address: 930 West Main Street, Bridgeport, WV 26300
Phone: (304) 842-7568 | 1-877-SMILE-WIDE
Website: wilsonmartinodental.com
Total Locations: 7 practices across North Central West Virginia

Founded and led by Dr. Robert "Bob" Martino, Wilson Martino Dental represents the largest locally-owned dental group in West Virginia. Operating under Wilmar Management Company, this family-owned organization distinguishes itself from traditional corporate DSOs through its strong community involvement and local identity.

Services Offered

• General dentistry for all ages
• Orthodontics (through iSmile Specialists)
• Wisdom teeth removal
• Cosmetic dentistry
• Dental implants

Community Commitment 

Actively participates in local initiatives including coat drives, Halloween candy buybacks, and free dental days. Critically, the organization accepts all insurance types including WV Medical Card, CHIPS, and Adult Medicaid, significantly improving access to care for underserved populations.

Staff Size 

Employs over 100 team members across West Virginia, demonstrating substantial local economic impact.

Arini.ai Opportunity for Local DSO Leadership

As West Virginia's largest locally-owned dental group with 7 locations, Wilson Martino Dental demonstrates that community values and operational efficiency can coexist. With over 100 team members serving diverse communities from Bridgeport to West Union, maintaining consistent patient communication across all locations requires sophisticated coordination. Arini.ai enables Wilson Martino to capture every patient inquiry—including after-hours calls from families needing urgent care—while preserving the local, personal touch that defines their brand. The platform's Medicaid-friendly approach aligns perfectly with Wilson Martino's commitment to serving all patient populations, ensuring no call from a Medical Card holder goes unanswered.

6. Meridian Dental Specialists – Morgantown (Main)

Address: 9000 Coombs Farm Dr, Suite 304, Morgantown, WV 26508
Phone: (304) 594-1670
Website: meridiandentalspecialists.com
Specialization: Endodontics-focused DSO

Meridian Dental Specialists operates multiple locations across West Virginia, Pennsylvania, and Maryland, with their main Morgantown location specializing exclusively in endodontic services. This focused approach allows for specialized expertise and efficient workflow management for root canal therapy and related procedures.

Services Offered

• Endodontics (root canal therapy)
• Same-day emergency appointments

Network Reach 

Maintains 5+ practice locations across three states, demonstrating successful regional specialty consolidation.

7. Meridian Dental Specialists – Morgantown Hampton

Address: 2000 Hampton Center, Suite A, Morgantown, WV 26505
Phone: (304) 906-4900
Website: meridiandentalspecialists.com
Specialization: Periodontics

This second Morgantown location from Meridian Dental Specialists focuses specifically on periodontal care, providing specialized treatment for gum disease and related conditions. The dual-specialty approach in the same metropolitan area allows the organization to comprehensively address patients' specialized dental needs.

Services Offered

• Periodontics (gum disease treatment)

Arini.ai Specialty Practice Intelligence

Meridian Dental Specialists' dual-specialty model in Morgantown (endodontics and periodontics) creates complex routing challenges when patients call seeking ""dental specialists"" without knowing which specialty they need. Arini.ai's intelligent call screening can determine whether a patient needs root canal therapy or periodontal treatment based on symptoms described, routing calls to the appropriate location. For emergency endodontic cases—which often occur after hours—the AI receptionist ensures same-day emergency appointments get booked immediately rather than waiting for office staff to return calls the next business day.

8. TLC Dental – Sabraton (Morgantown area)

Address: 1801 B Earl L. Core Road (Kroger Plaza), Sabraton, WV 26505
Phone: (304) 292-4412
Website: tlcdentists.com
Management: Wilson Martino Dental organization

Located in the Kroger Plaza for convenient access, TLC Dental's Sabraton location serves the greater Morgantown area as part of the Wilson Martino Dental network. Operating with standard business hours (Monday-Thursday 8:00am-4:30pm), this location provides consistent family dental care.

Services Offered

• General practice
• Family dentistry

9. Wilson Martino Dental – Morgantown

Contact: 1-877-SMILE-WIDE
Website: wilsonmartinodental.com
Management: Wilmar Management Company

This Morgantown location represents one of the seven practices operated by Wilson Martino Dental across North Central West Virginia. As with all their locations, it emphasizes community service and comprehensive dental care with Medicaid acceptance.

10. Affordable Care (Affordable Dentures & Implants) – Parkersburg

Location: Parkersburg, WV
Website: affordablecare.com
DSO Affiliation: Affordable Care LLC (largest tooth replacement DSO in the U.S.)

Affordable Care opened its Parkersburg location in March 2024, bringing its specialized tooth replacement services to the Mid-Ohio Valley region. With nearly 50 years in business, Affordable Care focuses exclusively on dentures and dental implants, operating on-site dental laboratories for same-day service capabilities.

Services Offered

• Dentures
• Dental implants
• Tooth replacement services

Unique Feature 

On-site dental laboratory enables same-day denture services, a significant advantage for patients requiring immediate tooth replacement solutions.

Arini.ai Same-Day Service Coordination

Affordable Care's same-day denture service creates time-sensitive scheduling requirements where appointment timing directly impacts clinical workflow and laboratory capacity. Arini.ai optimizes this by intelligently scheduling same-day service requests into appropriate time slots that allow laboratory completion, while also managing the high volume of price inquiry calls common to denture-focused practices. The platform can provide pricing information and qualification screening before booking consultations, ensuring laboratory capacity is reserved for qualified candidates.

11. Aspen Dental – Vienna (Parkersburg area)

Address: 501 Grand Central Ave, Vienna, WV 26105
Phone: (304) 699-3453
Website: aspendental.com
DSO Affiliation: Aspen Dental Management (1,100+ practices in 46 states)

Aspen Dental's Vienna location serves the Parkersburg metropolitan area with the same comprehensive general dentistry services offered at their other West Virginia locations. Same-day appointments are available, providing immediate access to care for urgent dental needs.

Services Offered

• General dentistry
• Dentures
• Dental implants
• Emergency dental care
• Cosmetic dentistry
• Clear aligners

Insurance Policy 

Accepts most insurance plans but does not accept Medicaid.

12. Aspen Dental – Martinsburg

Address: 14679 Apple Harvest Dr, Suite 100, Martinsburg, WV 25403
Phone: (304) 707-9674
Website: aspendental.com
DSO Affiliation: Aspen Dental Management (1,100+ practices in 46 states)

Aspen Dental's Martinsburg location serves the Eastern Panhandle region, providing comprehensive dental services with same-day appointment availability. This represents Aspen's strategic placement in one of West Virginia's fastest-growing metropolitan areas.

Services Offered

• General dentistry
• Dentures
• Dental implants
• Emergency dental care
• Cosmetic dentistry
• Clear aligners

Insurance Policy 

Accepts most insurance plans but does not accept Medicaid.

Arini.ai Multi-State Call Routing

Aspen Dental's 3 West Virginia locations (Clarksburg, Vienna, Martinsburg) span different regions of the state, creating geographic routing challenges when patients call the general Aspen number. Arini.ai can intelligently route callers to their closest location based on ZIP code or city mentioned, while also providing backup scheduling to alternative locations when the preferred office is at capacity. For a national DSO brand, this ensures consistent patient experience while optimizing each location's schedule utilization.

13. MB2 Dental – Hurricane

Address: 2939 Virginia Avenue, Hurricane, WV
Website: mb2dental.com
DSO Affiliation: MB2 Dental (National network with 800 practices across 45 states)

MB2 Dental's Hurricane location represents the organization's second West Virginia practice, established in February 2024 alongside their Charleston office. This location serves the Putnam County area with comprehensive dental services under the doctor partnership model.

Services Offered

• General dentistry
• Implant placement
• Emergency services
• Bone grafting

Additional Wilson Martino Dental Locations

Wilson Martino Dental's extensive network includes several additional locations across North Central West Virginia, each operating under the same community-focused philosophy:

• Buckhannon: Contact through headquarters at 1-877-SMILE-WIDE
• Elkins: Contact through headquarters at 1-877-SMILE-WIDE
• Fairmont: Contact through headquarters at 1-877-SMILE-WIDE
• Doddridge County (West Union) – Two Locations:
  
  • 190 Marie Street, West Union, WV 26456
  • 151 Doddridge School Road, West Union, WV 26456
  • Phone: (304) 408-3270
  • Hours: Monday 8am-4:30pm, Tuesday-Thursday 8am-6pm, Friday Closed
  • Opened: Summer 2025 (converted from former Integrated Health Centers locations)

How Arini.ai Powers DSO Growth Across West Virginia

West Virginia's dental organizations face unique challenges: converting digital marketing investment into actual booked appointments across geographically dispersed locations while serving both urban and rural populations. According to Arini.ai platform data, the average dental practice misses 50-100 calls monthly, representing significant revenue leakage. For multi-location DSOs like Wilson Martino Dental with 7 practices, this compounds to substantial lost annual revenue.

Converting Patient Inquiries to Confirmed PMS Appointments

The critical gap in most dental marketing funnels occurs between patient inquiry and confirmed practice management system appointment. Research in communication shows that immediate response times dramatically improve conversion rates for medical appointments. Arini.ai bridges this gap through:

• 24/7 Call Answering - Every call receives immediate response, even at 2 a.m., converting after-hours inquiries that would otherwise go to voicemail—particularly critical for emergency dental situations common in rural areas with limited after-hours care options.
• Intelligent Call Routing - Determining appropriate provider (general dentist, periodontist, endodontist, oral surgeon) and scheduling with correct availability across multi-specialty practices like Meridian Dental Specialists.
• PMS Integration - Direct appointment booking into existing practice management systems including Dentrix, Eaglesoft, Open Dental, and CareStack through integration.

West Virginia-Specific Implementation Benefits

Rural Access Solutions

With many West Virginia counties lacking DSO presence and facing documented dental access challenges, technology solutions become critical for extending care access. Arini, an AI receptionist that answers every call 24/7 and books appointments directly into practice management systems helps both DSO-affiliated and independent practices in rural areas capture new patient opportunities.

Multi-Location Coordination

For DSOs like Wilson Martino Dental operating 7 locations across North Central West Virginia, Arini.ai provides consistent patient experience across all offices without proportional staff increases. The platform handles location-specific scheduling while maintaining centralized analytics and reporting.

HIPAA Compliance Requirements

All dental organizations in West Virginia must maintain strict HIPAA compliance for patient data handling. Arini.ai's platform is compliant with secure PMS and telecom integrations, providing DSOs with regulatory assurance when implementing automated communication solutions.

Specialty Practice Optimization

For specialty DSOs like P3 Partners Oral Surgery and Meridian Dental Specialists, Arini.ai intelligently screens emergency cases from routine consultations, ensuring appropriate scheduling priority and provider routing based on clinical needs described by patients.

Frequently Asked Questions

What defines a Dental Service Organization (DSO) in West Virginia?

A Dental Service Organization (DSO) in West Virginia is a company that provides non-clinical administrative and management services to dental practices while maintaining separation from clinical decision-making. This includes services like billing, marketing, human resources, and supply chain management. According to the West Virginia Board of Dentistry, the state allows this structure as long as the DSO does not interfere with professional judgment or patient care decisions.

How do DSOs impact independent dental practices in West Virginia?

DSOs create a competitive landscape for independent practices in West Virginia, particularly through their marketing resources and operational efficiencies. However, the state's relatively limited national DSO penetration (with only 13 verified locations statewide) means independent practices still dominate much of the market, especially in rural areas. Technology solutions like AI receptionists can help independents compete by providing similar 24/7 patient communication capabilities without the overhead of a large administrative team.

What are the benefits for a dental practice associating with a DSO?

Benefits of DSO affiliation include reduced administrative burden, economies of scale for supplies and equipment, centralized marketing support, and access to capital for practice expansion. For West Virginia practices, particularly in underserved rural areas, DSO affiliation can provide resources to modernize facilities and expand services. However, local groups like Wilson Martino Dental demonstrate that multi-location success is possible while maintaining community-focused values rather than adopting a purely corporate approach.

Are all dental groups considered DSOs?

Not all dental groups are considered DSOs. Traditional group practices where dentists own and operate multiple locations together without a separate management services organization may not fit the DSO definition. Wilson Martino Dental, for example, operates 7 locations under Wilmar Management Company but emphasizes its local, family-owned structure and community involvement rather than the typical corporate DSO model. The key distinction is whether a separate entity provides management services under a contractual arrangement.

How do DSOs contribute to patient access to care in West Virginia?

DSOs can improve patient access to care in West Virginia through extended hours, same-day appointments, and acceptance of various insurance plans. However, this varies significantly by organization—Wilson Martino Dental accepts Medicaid, while Aspen Dental does not. Specialty DSOs like P3 Partners Oral Surgery and Meridian Dental Specialists improve access to specialized care that might otherwise require long travel distances in West Virginia's rural landscape. The overall impact on access depends heavily on each organization's specific policies and geographic focus.